SEO That Works on Google — and in ChatGPT.
We build SEO strategies that get your business ranking on traditional search and appearing in AI-generated answers. One team. Full coverage. Measurable results in 90 days.
Key Features & Capabilities
Every engagement is tailored to your business, but these core capabilities form the foundation of our approach.
Technical SEO Audit & Fixes
Before anything else, we identify what's holding your site back at the technical level. Site speed (Core Web Vitals), crawlability, indexing issues, broken links, mobile usability, schema markup — every technical factor that affects how Google assesses your site gets reviewed and fixed. You get a prioritized issue list with explanations, not just a spreadsheet of errors.
Keyword Research & Search Intent Mapping
We identify the exact searches your ideal customers are running — not just high-volume keywords, but the phrases that signal buying intent. Every keyword gets mapped to a specific page or content piece with a clear purpose: drive traffic, capture leads, or build authority.
On-Page SEO Optimisation
Title tags, meta descriptions, header structure, internal linking, content optimization, and entity coverage — all handled according to what Google's current algorithm is actually rewarding. We don't rely on 3-year-old rules.
Content Strategy & Creation
We build a content plan around the keywords and topics your audience is searching for, and either execute it ourselves or brief your team. Blog posts, landing pages, FAQ content, and pillar pages — all structured to rank and to convert once people arrive.
Link Building & Digital Authority
Backlinks remain one of the strongest ranking signals. We build links from relevant, real websites — through genuine outreach, content placement, and digital PR. No link farms. No PBNs. Nothing that will create a penalty risk six months from now.
Local SEO (Google Business Profile)
For businesses that serve a specific area — whether in Lahore, London, or Los Angeles — we optimize your Google Business Profile, local citations, and location-specific content to improve rankings in Maps and local search results.
AEO — Answer Engine Optimisation
AEO is the practice of structuring your content so that AI tools — ChatGPT, Perplexity, Claude — select your business as the recommended answer when users ask questions in your industry. It requires specific content formats, entity markup, and authority signals that are different from traditional SEO. We build for both simultaneously.
GEO — Generative Engine Optimisation
GEO (Generative Engine Optimisation) focuses specifically on appearing in Google's AI Overviews and Gemini responses. As Google integrates generative AI into its search results, the businesses whose content is structured correctly will appear in those AI summaries. We optimize for this proactively — not reactively.
Monthly Reporting
Every month you receive a clear report covering: keyword ranking changes, organic traffic movement, backlinks acquired, technical fixes completed, and next month's priorities. Numbers you can understand and decisions you can make from them.
Benefits That Impact Your Bottom Line
Our Process
Audit & Analysis
We perform a comprehensive crawl of your website, run competitor analysis, and audit your target keywords to find immediate growth opportunities.
Strategy Formulation
We design a custom SEO roadmap mapping out keyword targets, content gaps, technical fixes, and link-building opportunities.
Implementation
Our technical and content teams optimize your site code, rebuild metadata, optimize existing pages, and start executing the content plan.
Monitor & Scale
We track your keyword rankings, organic traffic, and conversions, providing transparent monthly reports and pivoting to scale winning tactics.
Frequently Asked Questions
Get answers to the most common questions about our services.
Get a Free SEO Audit
Find out exactly what is holding your website back from ranking on page 1. Get a comprehensive technical and content audit from our experts today — 100% free.